This camera has an eye level viewfinder and used 620 roll film. The black camera was introduced in 1954 for a suggested retail of $13.00 and was produced till 1958. It used 620 roll film available for a little more than a whopping $10.00 a roll on line today. The film produces a picture size of 2 ¼ x 3 ¼ inches. From September of 1957 till October of 1960 Kodak made a gold enameled version with brass colored front plate and they went for a suggested retail price of $15.00. They sold a very lot of the Bulls-eye cameras in both renditions and the number made is not known. The camera comes with a Twindar lens, rotary shutter, flash capability, picture count window in back, and a large film wind wheel. The camera body was constructed of molded plastic and was made in the US. A rule of thumb for pricing today is, if the black is worth $20.00 the gold one is worth $40.00.