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Premier ImagePremier PC-80

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c1998. 35mm film, compact camera.

Premier Image: Premier PC-80 camera

Camera featured in these collections: bill339

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by bill339 » Sun Jan 20, 2019 11:28 am

The Premier PC-80 is a mostly plastic camera. It has an f6.3 50mm Premier "glass lens", with settable aperture by switching from sunny to cloudy by turning the lens. There's also a numeric aperture scale, but beginning with f5.6 to f16. The camera also has an optical viewfinder, a hot shoe with a flash-synchronized shutter, a shutter release button, a right thumb wheel film advance, an exposure counter, a ¼ inch 20 thread tripod mount, a rewind release button, and a fold out rewind crank handle. The camera has a curved film plane which means that its lens is of poor quality or has at least a significant curvature of field. The camera was a giveaway promotional gift from household-machine maker Whirlpool in 1998. The box and the vinyl case the camera came with had “Whirlpool microwave ovens” printed on them in very large lettering. The camera was sold under the Premier name and made by the “Premier Camera Taiwan LTD.” (Premier Image) company. The lens on this camera was used in many cheap cameras over the years from the TIME magazine give away in 1984 to well into the ’90s with Cameras like the Lynx PPL 500XL in 1985, the Ceptre YN 500 in 1990, and others like the Lavec LT-002 and Lavec TC-305. All these cameras are waited with metal plates to make them feel like a more expensive 35mm camera.

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