The Lure is a little plastic camera for 16mm film which weighed only 1.5 ounces and was produced in the middle 1970s. It contained a roll of unperforated Technicolor film for 12 13×17mm exposures. The whole camera had to be sent to the manufacturer Lure Camera Ltd. for film development, just like 85 years earlier the Kodak No. 1 had to be sent to Kodak. The developed film came back with 3.5×4.5" full-view borderless silk-textured prints. The camera was also marketed as Blick, X2, and Love camera. The carton it came in has instruction labels for opening the carton, for how it operates, what the camera has, and mailing instructions. You advance the film by manually turning the Magicube tower. The frame numbers on the back of the film can be seen through a window in the back of the camera. The carton boasts a high speed fixed focus f/11 lens, optical viewfinder, and double exposure protection. Provided inside the carton was a self-sticking label with spots for a return address with name plus zip-code, a place for 3 first class stamps or airmail stamps, and a partially addressed (Lure Camera LTD P.O. BOX NO) mail to an area. You needed to pick the nearest Lure address near you and 10 were provided, all with P.O. Boxes. Also provided in the carton was an envelope that you had to put a name, address, city, state, and zip on along with $3.99 plus 44 cents for return postage in the form of a money order or check. The envelope states “NO CASH”.