The Coca Cola 35mm Reusable Camera is a novelty camera aimed at Coca Cola collectors. When new the camera comes pre-loaded with film, instruction pamphlet, and a carry strap. The camera features are a large viewfinder, 28mm F/9.5 single plastic lens, manual right thumb film advance, manual rewind fold down crank handle plus release button on the bottom (the rewind crank assembly is pulled up to release the film when the film compartment is open), frame counter, and built in lens cover operated with a slide switch under the lens. This camera is not equipped with a flash unit. It was made in China for distribution by the Coca Cola Company and was introduced in 1999. On the bottom in raised letters is “1999 The Coca Cola Company. All Rights Reserved.”