This is a focus free 35mm film camera made in China with a Regency 3-element f5.6 38mm lens. The right thumb film advance wheel mechanism is small for the thumb and needs to be pulled toward the hand not pushed to advance a frame and load the shutter. The camera has a frame counter on the back film compartment cover and a view window in the back to tell what ASA/ISO you are using. The built-in flash unit has an on/off switch and flash ready LED nestled together on the back, top, left hand corner. The camera also has an optical viewfinder, fold down rewind crank, and a handy built-in carry strap. Two AA batteries are needed to power the flash unit assembly. For the best results it is recommended to use 400 ASA film. Note that the Keystone Easy Shot 400x is the same camera in all respects other than different labeling. The Easy Shot was introduced sometime after 1991 when Keystone was purchased by Concord Camera Company for $6.6 million after filed for chapter 11 protection in January 1991. Camera production did continue but switched gears into producing more one use cameras.