This camera was introduced in 1980 toward the middle of the 110 film popularity. It has a built in flash unit powered by two AA batteries stored in the side of the camera. There is a flash ready light with a on and off switch just under it on the top of the camera. It has a single speed shutter and a 23mm lens. It also has a film view window, (like most 110 film cameras), in the back to count the frames on the film cartridge. The camera is about 97% plastic and it has a cheap look about it. The Ultra Flash 110 is all black with white graphics and lettering. The only other amenities are an optical viewfinder, shutter release button, and a handy carry strap.