The layout is vaguely related to some of the Kodak Star series, with the film advance winder in the base, an aperture selector (marked COLOR/B&W) below the lens and horizontally lined styling on the back. This camera appeared under other nameplates, including Cinex, and the Boy Scouts' 3-Way Camera; it was also resold by Sears & Roebuck under the name Tower Hide Away. The flash uses M-2 flashbulbs and is powered by two AA batteries. The Imperial Mark 27 camera was originally manufactured by the Herbert George Company of Chicago Illinois in the 1950s. It was an innovative design as it incorporated the viewfinder and flash unit as part of the camera, and also provided a decorative cover for the flash unit when not in use. The camera was simple, compact and inexpensive and almost entirely made of plastic. It featured a simple fixed focus meniscus lens. It was capable of capturing 2 X 2-inch color slides, kodacolor or B&W pictures on number 127 roll film. The camera came in two colors of green with a red shutter release lever plus film selector switch and grey with a black shutter release lever and grey film selector switch. The grey model had two versions, one with a solid flash compartment cover and the other with a diffuser door that was meant to be closed when taking a flash image. The camera was reintroduced by the Imperial camera Company in 1964 3 years after the Herbert George Company changed ownership and adopted the Imperial name.