This is a c1950s that uses rollfilm and a box-styled camera. The Herbert George Company was founded in Chicago, Illinois by Herbert Weil and George Israel in 1945. The Imperial and Herco brand names proved to be popular. The Herbert George Company pioneered the introduction of the all in one camera featuring built-in flash and view finders, and was one of the first to offer multiple colored camera. In 1961 with a change of ownership, the company was renamed to the Imperial Camera Corp. This camera was constructed of a sturdy shock-resistant Bakelite plastic featuring a built-in view finder, synchronized flash sockets, fixed focus lens and simple snap shot shutter for quick shots. A Cub Scout version was also made with the only change being the logo on the metal face plate in the front. The camera is capable of capturing twelve exposures, 3 1/4 x 1 1/2 inch in size, on number 620 color or black and white roll film. The frames were counted using the numbers on the paper backing of the film and a small oval red window in the back of the camera. It is flash capable and used number 8 bulbs in the flash attachment that plugged in the top next to the viewfinder. It was made in various colors including, brown, olive, maroon and black.